American actor and comedian Rob Riggle has partnered with Holiday Inn Express to be named the brand's first ever creative director.

Riggle, who'll star in the brand's latest Stay Smart campaign promoting its new beverage offering - a Keurig K130 in-room brewing system in every guestroom - commented 'If there's anything I love as much as pancakes at the push of a button, it's coffee at the push of a button. I'm pumped to continue to bring my passion for push-button machines to Holiday Inn Express hotels with the debut of Keurig brewers in all rooms'.